On UPS & DOWNS, Louie Tha Profit is comfortable as he explores the uncomfortable dichotomy between success and failure. The Queens native believes that the experience gained from the proverbial fall from grace is second only to picking yourself back up and trying again until you triumph. He embraces this notion while offering fans and listeners an honest examination of himself across nine compelling tracks.
“Lights Out,” the project’s first single, begins with a sincere, introspective verse that details the pains of pursuing music as a career (passing up on deceitful deals and getting jerked by labels, just to name a few). Despite this, choosing to embrace adversity and leverage it to carve a path to success seems to be the overall theme of the record. By the second verse, he assumes the role of naysayers and haters (“trolls”), illustrating how little value they add to the large picture.
Louie continues addressing these motifs — and more — on the project. This time, he recruits more artists than for his previous works, but does so in a way that is strategically sound. Standout tracks such as “Go Time” (f/ Ariel Mcfall) and “Lord Knows” (f/ NatYorkCity) feature female R&B crooners harmonizing hooks and layered over his own melodic runs. LTP mixes these in with pure rap songs such as “Rock Bottom” (f/ Legendmadebrad) and “Make a Way” (f/ Mean Joe Scheme).
“Lauryn’s Freestyle” is filled bars that honor a flip of a classic late 90’s record, serving as a call-back to his work with Wild Prxfits for their sample-heavy joint project Happy Hour. Speaking of the duo, Louie’s partner-in-crime Wxlfman appears on the song “Ego Trip” alongside NatYorkCity, adding to an already solid discography for the two New York emcees (their solo and collaborative worked have amassed millions of streams and led to several festival performances).
Versatility is a word that is often thrown around to describe musicians, but It happens to be one of the many attributes of Louie Tha Profit and he effortlessly showcases this on his newest release UPS & DOWNS.
- Kyle Sho